By Joshua Black
OK, so you have your new web site up and running. Your small business site looks great, but you need actual customers to make it worth your time. Sure you can pay for traffic, but that can cost a pile of money. Read on to find out 7 ways to get your site ranking higher in the search engines without having to pay for it.
The number one spot in the search results gets 10 times more clicks than the number 2 spot. The number 2 spot gets 10 times more clicks than number 3 and then it trails off after that. If you are not on the first page at a minimum, your traffic will be very small simply because people have no patience.
Here are 7 ways that you can tweak your site so that it gets a higher ranking:
1. Change the domain name of your site so that it contains that keyword that you are targeting for optimization. There is no reason to include your business name in the domain name unless the business name is famous enough that a customer would be search for it.
2. Chose only one keyword or phrase to optimize the page around. The search engines want to provide targeted content, so you need to give it to them.
3. Make sure that you are using the keyword in the headline of the page and that the keyword also shows up within the first hundred words of the body text.
4. Create articles and content for the site, with links, so that it will be more than just a sales pitch. The engines want to give targeted content to their customers, not just sales pitches.
5. You need links back to your site from other places. Develop your own blog on a different site, talk about your industry and create links back to the site that you are trying to get ranking higher.
6. You need to create fresh, updated content frequently. The engines like new content. They are trying to provide the freshest content to their readers. If they notice that your site is frequently updated, you will get ranked higher than those that don't.
7. Make sure that you do not use any "black hat" techniques that the search engines would consider cheating. They are trying to make everything on a level playing field and if you try and trick the search engine into moving you up, your site could get banned from the engine completely.
The number one spot in the search results gets 10 times more clicks than the number 2 spot. The number 2 spot gets 10 times more clicks than number 3 and then it trails off after that. If you are not on the first page at a minimum, your traffic will be very small simply because people have no patience.
Here are 7 ways that you can tweak your site so that it gets a higher ranking:
1. Change the domain name of your site so that it contains that keyword that you are targeting for optimization. There is no reason to include your business name in the domain name unless the business name is famous enough that a customer would be search for it.
2. Chose only one keyword or phrase to optimize the page around. The search engines want to provide targeted content, so you need to give it to them.
3. Make sure that you are using the keyword in the headline of the page and that the keyword also shows up within the first hundred words of the body text.
4. Create articles and content for the site, with links, so that it will be more than just a sales pitch. The engines want to give targeted content to their customers, not just sales pitches.
5. You need links back to your site from other places. Develop your own blog on a different site, talk about your industry and create links back to the site that you are trying to get ranking higher.
6. You need to create fresh, updated content frequently. The engines like new content. They are trying to provide the freshest content to their readers. If they notice that your site is frequently updated, you will get ranked higher than those that don't.
7. Make sure that you do not use any "black hat" techniques that the search engines would consider cheating. They are trying to make everything on a level playing field and if you try and trick the search engine into moving you up, your site could get banned from the engine completely.
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