By Joshua Black
If you own a small business, you can no longer sit on the sidelines with an old rinky-dink unique selling proposition that sounds like something out of a greeting card. You have to tell your customer exactly what you are going to do for them in the biggest way possible. Read on to find out more.
Here are 7 reasons that you need to have a KILLER USP:
1. Customers are bombarded with between 2 and 8 thousand marketing messages per day, depending on their lifestyle. Most peoples' subconscious minds have learned to tune that out. If you want to have any hope of getting their attention, you will need to grab them by the throat and never let go with your marketing promise.
2. If you don't show your customer exactly what you will do for him/her, the business down the street will. If you know the basics of marketing, the world is your oyster. If you don't, well those that do will prey upon you and take your customers away. The choice is entirely up to you, but I would suggest the former.
3. If you don't create a USP that you believe in, and one that tells what your business stands for, all of your marketing efforts will appear haphazard and scatterbrained.
4. If you don't have one, your customers will have no idea what business you are in. Examples like "we are number one in quality," and "Our customers come first" say absolutely nothing. You might as well not have a USP at all if you are going to use statements like that.
5. If you don't have one, your employees will have no benchmark for their conduct with customers. You need to have a statement that will guide the behavior of the entire business, not just the owner. Everyone needs to have a statement that they can use as a reference when they need to solve a certain problem.
6. Your customers are skeptical of everything that gets thrown at them these days. Your perfect unique selling proposition will begin to lower that guard of skepticism and put them in a better buying position before they even enter your business.
7. If you can create a statement that could potentially bring you new customers and keep the old ones for a very long time, why wouldn't you do it. Keeping old customers for repeat business is the only way to create a sustainable business model.
Here are 7 reasons that you need to have a KILLER USP:
1. Customers are bombarded with between 2 and 8 thousand marketing messages per day, depending on their lifestyle. Most peoples' subconscious minds have learned to tune that out. If you want to have any hope of getting their attention, you will need to grab them by the throat and never let go with your marketing promise.
2. If you don't show your customer exactly what you will do for him/her, the business down the street will. If you know the basics of marketing, the world is your oyster. If you don't, well those that do will prey upon you and take your customers away. The choice is entirely up to you, but I would suggest the former.
3. If you don't create a USP that you believe in, and one that tells what your business stands for, all of your marketing efforts will appear haphazard and scatterbrained.
4. If you don't have one, your customers will have no idea what business you are in. Examples like "we are number one in quality," and "Our customers come first" say absolutely nothing. You might as well not have a USP at all if you are going to use statements like that.
5. If you don't have one, your employees will have no benchmark for their conduct with customers. You need to have a statement that will guide the behavior of the entire business, not just the owner. Everyone needs to have a statement that they can use as a reference when they need to solve a certain problem.
6. Your customers are skeptical of everything that gets thrown at them these days. Your perfect unique selling proposition will begin to lower that guard of skepticism and put them in a better buying position before they even enter your business.
7. If you can create a statement that could potentially bring you new customers and keep the old ones for a very long time, why wouldn't you do it. Keeping old customers for repeat business is the only way to create a sustainable business model.
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