By Tanna L Settle
Miscommunication, no communication. They're both bad and they can be deal killers. But, more than deal killers they can also be business relationship dampers too. And if you're like me, you've experienced this in your business relationships and your personal ones too.
How do we get to a point where there's miscommunication in business? When we don't listen. Listening is huge in business isn't it? Listening to your prospective client - I mean really listening to what they need. Really digging if necessary, listening to the problem(s) they're trying to solve. Maybe they already know what their problem is and what the answer is and you don't have to ask or tell them much. A great thing when a client can communicate that making the whole deal easier on all parties.
But, what if we they don't have a clue what the answer is? In a business/client relationship, who's responsibility is it to find out? Is it the client's responsibility to tell you if they don't know? No. It's your responsibility as an entrepreneur/business person in a consultative sort of way, to help your client find out what the problem is and show them how to solve it. Seems pretty simple, right? What if we have a prospective client that doesn't know what they want and the entrepreneur that should be helping them discover what that is, doesn't lead the way? One big ol' "miscommunication-fart" in the communication department - aka, a slack of caring. Funny and human - laugh if you will, that's all it is.
And, someone I know in business and in my personal life whom I respect very much, has said this before "it's about caring first" or something to that effect. It's about truly caring about ourselves and others in order to solve problems. What happens when we don't care? A big ol' nothing. Stagnation, motionless, dead-in-the-waterness. Your deal is dead, your chance to serve your prospect, customer or client or even your employee is gone. Even in our personal lives - the slack of caring and communication-farts can really stink things up. Ending the best of relationships.
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