By Dave Sherwin
I've been really focusing on copy writing lately, and have seven copy writing tips that I've gleaned from some great copy writers.
I realized I needed to work on my own copy writing when I did a webinar for my friend Kimball. We had an offer we wanted to present to his list, and I did the writing myself.
After reading it he basically said, "Let's not send people there, it won't convert." Nice. At least he was honest.
So I've been a good student, reviewed all my copy writing e-books and courses from over the years, and here's a handful of the best copy writing tips I've picked up:
1. Know your audience! Remember, you aren't trying to sell to everybody, you're trying to sell to your "Tribe," or those who are highly likely to buy from you. Who are those people? How old are they? Are they mostly women? Men? Old? Young? What common interests do they have? Identify your perfect prospect, and write to them.
2. Facts tell but stories sell. People love to read stories. A list of facts is boring- a good story is captivating. Good copy writing is often just a matter of telling a great story.
3. Write to one person, not to a group. This changes the "voice" of the writer, and makes it much more personal.
4. "FIB" your way through. "FIB" means turn Features Into Benefits. Create a two column sheet of paper and spend quality time brain storming on every feature of your offer on the left hand side. Then write out the benefit of each feature on the right hand side. The benefits are what you want to write about, not the features.
For example, a feature of a blogging course could be: we build a powerful, SEO friendly blog for you. The benefit could be written as: No site building skills required! We deliver you a traffic grabbing blog on a silver platter! Make it really obvious what's in it for them.
5. Do a "Brain Dump." Once you've identified all the benefits of your offer, write continuously and dump the whole story before starting the editing process. Write the whole thing, without giving any thought to grammar or spelling. Just write like crazy. Too many writers hamper their efforts by over-analyzing every sentence as they write. Better to just get it all out as fast as possible, then dial it in later.
6. People love to buy, but hate to be sold! Good copy writing invokes a desire to buy. Have somebody proof your writing and give you honest feed back about how compelling it is. Put your ego on the shelf and really listen to their feedback.
7. Prove it! Add testimonials, examples, and social validation. One of the reasons people don't buy is because of fear: fear of being ripped off or over-sold. Take away their fear by proving that what you offer is solid and proven.
job, jobs, career
I realized I needed to work on my own copy writing when I did a webinar for my friend Kimball. We had an offer we wanted to present to his list, and I did the writing myself.
After reading it he basically said, "Let's not send people there, it won't convert." Nice. At least he was honest.
So I've been a good student, reviewed all my copy writing e-books and courses from over the years, and here's a handful of the best copy writing tips I've picked up:
1. Know your audience! Remember, you aren't trying to sell to everybody, you're trying to sell to your "Tribe," or those who are highly likely to buy from you. Who are those people? How old are they? Are they mostly women? Men? Old? Young? What common interests do they have? Identify your perfect prospect, and write to them.
2. Facts tell but stories sell. People love to read stories. A list of facts is boring- a good story is captivating. Good copy writing is often just a matter of telling a great story.
3. Write to one person, not to a group. This changes the "voice" of the writer, and makes it much more personal.
4. "FIB" your way through. "FIB" means turn Features Into Benefits. Create a two column sheet of paper and spend quality time brain storming on every feature of your offer on the left hand side. Then write out the benefit of each feature on the right hand side. The benefits are what you want to write about, not the features.
For example, a feature of a blogging course could be: we build a powerful, SEO friendly blog for you. The benefit could be written as: No site building skills required! We deliver you a traffic grabbing blog on a silver platter! Make it really obvious what's in it for them.
5. Do a "Brain Dump." Once you've identified all the benefits of your offer, write continuously and dump the whole story before starting the editing process. Write the whole thing, without giving any thought to grammar or spelling. Just write like crazy. Too many writers hamper their efforts by over-analyzing every sentence as they write. Better to just get it all out as fast as possible, then dial it in later.
6. People love to buy, but hate to be sold! Good copy writing invokes a desire to buy. Have somebody proof your writing and give you honest feed back about how compelling it is. Put your ego on the shelf and really listen to their feedback.
7. Prove it! Add testimonials, examples, and social validation. One of the reasons people don't buy is because of fear: fear of being ripped off or over-sold. Take away their fear by proving that what you offer is solid and proven.
job, jobs, career
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